+ About WOOF+

    The new standard in dog health.

    We have never thought harder about prevention than we do now. We track our sleep, read every label, take our vitamins and omega, and invest in our health long before anything goes wrong. Somehow that same instinct stops at the food bowl. Our dogs get a scoop of kibble and a hope for the best, when they age faster than we do and deserve exactly the same care.

    And when owners do want more, the market makes it hard. Most supplements target a single issue. One jar for the joints, one for the coat, one for the gut. Anyone trying to do it properly ends up stacking five, six, seven separate products. Fragmented, confusing and rarely designed to work together.

    We believed it had to be better. One formula that supports the complete picture, built for prevention rather than repair, carefully composed and without compromise. That is where WOOF+ comes from.

    Two hikers with backpacks crossing a rocky mountain ridge with a husky picking its way over the stones
    Hour four on the ridge. He is still ahead of us.

    WOOF+ is developed in collaboration with veterinary experts and one of Europe's leading manufacturers of animal supplements. A facility in Belgium with decades of experience in veterinary-grade nutrition, advanced formulation technology and strict compliance with European regulations.

    Behind the brand stands a dedicated team of 100 in the heart of Amsterdam, The Netherlands. Specialists in technology, business and product development, marketing, and customer experience and support, united by a single standard: nothing leaves our hands unless it is right.

    The system

    WOOF+ is a complete daily supplement system. One ritual. Seven health pillars. 49 active ingredients, each selected for function and dosed at meaningful levels. Joints, digestion, skin and coat, immunity, dental health, vitamins and minerals, and long-term vitality.

    The system rests on two pillars that work together. Daily Dog Essentials, a precisely developed soft chew delivering a complete nutritional architecture across every major health system. And Daily Dog Omega Complex, a functional oil layer of 11 targeted oils: salmon, fish, krill, hemp seed, evening primrose, nettle, milk thistle, echinacea, turmeric, borage and ashwagandha, fortified with vitamin E. Support for skin, coat, brain and heart, in one daily serving.

    Every ingredient is selected for function. Every dosage is formulated with care. GMP-certified production. 100% natural ingredients. Developed with veterinary experts. Made in Europe to the highest standards. No fillers. No compromises. No shortcuts.

    A woman holding a mug in a farmhouse kitchen as her black and white collie jumps up to greet her
    Black and white photograph of a woman jogging along a woodland path with a golden retriever running at her heel
    The oil goes over the bowl before the coffee is finished.

    Every day, without interruption

    Daily support only works when it truly happens daily. That is why WOOF+ arrives on a fixed rhythm, matched to your dog's size, so you always have supply at home. No reordering, never running out, no hassle. One subscription, delivered consistently. The only thing left for you to do is serve it.

    In the world of human wellness, one brand proved that science, ritual and uncompromising quality could redefine an entire category. Dog health was waiting for its equal. The wait is over.

    A golden retriever leaping up at a man arriving through the front door of a house

    Because dogs deserve human-level care.

    From the community

    Real owners, real dogs

    FAQs

    WOOF+ is a scientifically dosed daily chew that targets all 7 major biological systems in dogs, joints, gut, skin & coat, immune, dental, vitamins & minerals, and cellular longevity. Every ingredient is dosed by your dog's weight: glucosamine at 5.25%, pre-, pro- and postbiotics, 11 functional oils, chelated minerals. It's prevention, not a generic supplement.