Veterinary formulated + Human grade ingredients + Scientifically dosed
Your best friend gives you everything. This is how you give it back: proven actives, real absorption, doses that actually do something. The daily ritual for their fullest life. No fillers. Nothing hidden.
The Science
We don't formulate on trends. The seven anchors below show what that means in practice, drawn from the scientific references behind every ingredient on this page.
MAXASCO® Ascophyllum nodosum produced a 22–58% reduction in plaque and tartar in controlled trials, plus a significant drop in volatile sulfur compounds behind bad breath.
Gawor et al., 2018 · 2021
A broad meta-analysis confirms hydrolyzed collagen as a promising dietary supplement for dogs and cats with osteoarthritis. Peptides accumulate directly in cartilage, protecting against further degeneration.
Barbeau-Grégoire et al., 2022
Glucosamine is a key building block of cartilage, supporting the extracellular matrix that gives joints their strength and flexibility.
Minami et al., 2011 · Anderson, 1999
FOS and inulin selectively feed Bifidobacterium and Lactobacillus, producing butyrate and other short-chain fatty acids that strengthen the gut barrier and suppress pathogens like C. perfringens.
Macfarlane et al., 2006 · Apanavicius et al., 2007
In a double-blind crossover study using EPA from fish oil, itching and hair loss fell significantly, coat quality improved, and 69% of owners reported a clear improvement in overall skin condition.
Logas & Kunkle, 1994 · Kumar et al., 2007
Colostrum strengthens both the gut-lining and whole-body immune response and raises the diversity and stability of the microbiome, demonstrated in dogs, alongside a fully balanced diet.
Satyaraj et al., 2013
Krill binds EPA and DHA to phospholipids rather than triglycerides, so they are absorbed into tissue more efficiently. In dogs the Omega-3 Index rose further after four weeks than with fish oil or plant sources.
Lindqvist et al., 2023 · Burri et al., 2020
Glucosamine
Supports cartilage formation and joint lubrication, helping maintain mobility and comfort.
Hydrolysed Collagen
Bioavailable collagen peptides that support joint structure, connective tissue and skin elasticity.
Methylsulfonylmethane (MSM)
A natural sulphur compound that supports joint comfort and helps reduce exercise-related stiffness.
Green-Lipped Mussel
A rich source of omega-3 fatty acids and glycosaminoglycans that support joint health and mobility.
Ascophyllum Seaweed (MAXASCO®)
Marine-sourced Ascophyllum providing bioavailable minerals and antioxidants, working with STPP to support dental health.
Chicory Root Powder
A natural prebiotic rich in inulin that nourishes beneficial gut bacteria and supports digestive balance.
Colostrum
Contains immunoglobulins and growth factors that support gut lining integrity and immune function.
Inactivated Lactobacillus helveticus HA-122 (Postbiotic)
A studied postbiotic that supports gut barrier function and balanced immune response.
Bacillus velezensis DSM 15544 (Probiotic)
A spore-forming probiotic that survives stomach acid to support a stable, diverse gut microbiota.
Fish Oil
Rich in EPA and DHA omega-3 fatty acids that support skin barrier function and coat condition.
Sophora Japonica
A botanical source of quercetin, a natural flavonoid that supports a balanced immune response.
Carrots (dried and ground)
A natural source of beta-carotene and antioxidants supporting skin health and immune function.
Ascophyllum Seaweed (MAXASCO®)
A brown seaweed studied for its role in reducing plaque and tartar.
Sodium Tripolyphosphate (STPP)
Binds calcium in saliva to help reduce tartar formation and support dental hygiene.
Vitamin A (Retinyl Acetate)
Supports vision, immune function and skin health in dogs.
Vitamin E (All-rac-alpha-tocopheryl acetate)
A powerful antioxidant that protects cells from oxidative stress and supports skin health.
Vitamin C (Ascorbic Acid)
Supports immune function and acts as an antioxidant to protect cells from damage.
B-Complex Vitamins (B1, B2, B6, B12, Niacinamide, Pantothenic Acid, Folic Acid, Biotin)
Supports energy metabolism, nervous system function, healthy skin and coat.
Iron Chelate of Glycine
Essential for oxygen transport in the blood and energy metabolism.
Copper Chelate of Glycine
Important for energy metabolism, connective tissue and pigmentation.
Zinc Chelate of Glycine
Supports immune function, skin integrity and recovery.
Manganese Chelate of Glycine
Supports bone formation, metabolism and antioxidant defence.
Potassium Sorbate
Ensures microbiological stability and product safety.
Orthophosphoric Acid
Helps regulate pH levels to ensure product stability and shelf life.
Chicken protein
Provides high-quality protein for muscle maintenance, tissue repair and overall structural support.
Potato Starch, Potato Flour and Potato Fibres
Serve as functional binders and fibre sources that support chew structure, texture and digestive regularity.
Glycerine
A natural humectant that maintains chew softness and palatability while acting as a gentle energy source.
Pea flour
A plant-based protein and fibre source supporting digestive health and sustained energy release.
The chew delivers the research-backed vitamins, minerals and functional actives. The oil delivers something different: a marine omega base of salmon, fish and krill, layered with eight botanical oils (hemp seed, evening primrose, borage, nettle, milk thistle, echinacea, turmeric and ashwagandha) traditionally used to support skin, immunity, joints and calm. Omega-3s for the cellular foundation. Botanicals for the everyday balance. Together, one complete daily ritual.
Most issues below can be helped by daily support. Most owners only act after the damage is done. WOOF+ supports all seven systems from day 1.
All 7 health areas covered in one daily ritual.
Protect Your Dog+ Complete Ritual
The complete WOOF+ ritual. Daily Dog Essentials soft chews plus Daily Omega Complex oil, broad-spectrum support across all seven biological systems, formulated in scientifically meaningful amounts.
Select your dog's size
Each size is dosed to your dog's weight
Short, plain-language answers to the questions we get asked most, what's in the box, why the dosing matters, and how the ritual fits a normal day.
